Vega Awards Platinum Winner Winner

2023

UCARD Cashback

Entrant Company

Onsor Mosha

Category

Social Media (Campaign) - Contests & Promotions

Client's Name

EMKAN FINANCE

Country / Region

Saudi Arabia

"EMKAN FINANCE had proudly launched UCARD Visa, a groundbreaking financial solution that brought personalized financing to the fingertips of consumers. The campaign, characterized by its lighthearted spirit, had brilliantly elucidated the concept of cash back. It vividly depicted how UCARD Cashback had the potential to transform ordinary experiences into extraordinary moments.

In one scenario, the campaign showcased how UCARD Cashback had effortlessly secured luxurious upgrades for travelers. From lavish hotel stays to premium flight tickets, customers experienced the joy of unlocking dream vacations through their everyday spending.

In another captivating narrative, the campaign had portrayed the exhilaration of a day at the theme park. With UCARD's exceptional cash back benefits, not only were visitors indulging in thrilling rides, but they were also triumphantly clinching victories at the carnival games.

The campaign had effectively communicated the message of how UCARD Visa's innovative cash back system had the power to elevate mundane activities into unforgettable adventures. It had encouraged consumers to embrace a new era of financial management, one that transformed routine transactions into remarkable memories."

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