AXA Partners’ Travel Insurance Campaign

AXA Partners is a transversal entity of AXA that offers a wide range of solutions in assistance services, travel insurance and credit protection. Thanks to a global network of experts and to a commitment to protect and care, it develops innovative partnerships to design solutions adapted to and accessible for all. Coming into summer 2023, AXA Partners Spain wanted to highlight the important role of travel insurance and assistance - a powerful combination that provides protection and, above all, peace of mind.

Enlisting the help of Ulled, AXA Partners launched an integrated digital campaign to:

• Position AXA Partners as a specialist in the sale of travel insurance

• Raise awareness on the importance of taking travel insurance

• Highlight the work of the travel assistance teams

The target audience was Spaniards planning their vacations. At the same time, the campaign was also marketed internally, to the AXA Partners employees in Spain.

Based on high quality content, the campaign ran across online and print media, AXA Partners' own channels and social media. It reinforced, with concrete examples, the importance of taking travel insurance before vacations, while highlighting the expertise and high response capacity offered by the vast AXA Partners network around the globe.