LUXE IS IN THE DETAILS

David Mesfin from Innocean USA and I developed an idea which helped solve a lot of the problems most car manufacturers usually face with their digital out of home billboards - we added motion to a billboard. I suggested to create a Giga Pixel image that really pushes the envelope. We created an image with virtually endless resolution that allowed us to create an 8k film out of a still that just zooms out from a a macro detail to the full car and more, with no cut or camera movement.