2023
LUXE IS IN THE DETAILS
Entrant Company
Simon Puschmann
Category
Digital Marketing (Campaign) - Display Advertising
Client's Name
GENESIS MOTOR AMERICA
Country / Region
United States
David Mesfin from Innocean USA and I developed an idea which helped solve a lot of the problems most car manufacturers usually face with their digital out of home billboards - we added motion to a billboard. I suggested to create a Giga Pixel image that really pushes the envelope. We created an image with virtually endless resolution that allowed us to create an 8k film out of a still that just zooms out from a a macro detail to the full car and more, with no cut or camera movement.
Credits
Entrant Company
Gravity Global
Video / Online Video (Single) - Best Use of Visual Effects / Motion Graphics
Country / Region
United Kingdom
Entrant Company
Gravity Global
Website & Mobile Sites - Manufacturing
Country / Region
United Kingdom
Entrant Company
Isadora Agency
Website & Mobile Sites - Financial Services
Country / Region
United States
Entrant Company
Gravity Global
Video / Online Video (Single) - Best Animation / Special Effects
Country / Region
United Kingdom