Unit 42 by Palo Alto Networks

The launch of the new Unit 42 web experience increased Palo Alto Networks' Lead Captures by 439%. People know Palo Alto Networks for their Threat Intel but not always for their consulting services. In May of 2021 they decided to launch a new value proposition that could highlight both. Their rallying cry: Intelligence Driven, Response Ready. The Unit 42 experience helped bring this new proposition to life and includes many facets to who Palo Alto Networks' is (threat intelligence, cyber risk management, and incident response), how they work, why they're different, and the benefits their services bring to their clients. The contained web experience takes users on a journey through compelling storytelling, impactful content, and a clear message of why Unit 42. The overall goal for Palo Alto Networks was to increase awareness and drive demand for Unit 42 with CISOs, SOC Leads and Security Architects/Engineers.