The Sound Of Exclusivity

For the new positioning of the Intesa Sanpaolo Exclusive Card, and the need to give the card an important sensory soul, the Intesa Sanpaolo Group asked the award-winning sound artist and sound designer Chiara Luzzana to create a unique sound project.

Chiara Luzzana has in fact recorded the pure sound of Intesa Sanpaolo's Exclusive card, transforming every single sampling into a soundtrack.

Chiara Luzzana is the composer for the world's most important brands, and she has defined a unique sound for them, using her own proprietary and scientific method, so that a brand can sound and be heard through its own noises that become melody.

The project is divided into four different sonatas, which trace the genesis of the credit card.

In the climax of the hero video, artist Chiara Luzzana played the credit card, creating a full-fledged orchestra, performed live at the historic Cinema Fulgor, a symbol of Federico Fellini.

Chiara Luzzana is the composer and director of the entire sound project.

Over 1500 pure sounds sampled from a credit card have become a true orchestra.

Every sound you will hear is the pure sound of the Exclusive Card by Intesa Sanpaolo, transformed into music.