Vega Awards Gold Winner Winner

2023

NOTIFYnana

Entrant Company

Maxwell Healthcare Associates

Category

Digital Marketing (Campaign) - Integrated Campaign

Client's Name

Country / Region

United States

Improving patient care for better patient outcomes:

Introducing NOTIFYnana, MHA’s text-based notification solution designed to keep patients informed about the arrival of their home health and hospice caregivers. NOTIFYnana sends text updates to patients, minimizing missed visits and enhancing continuity of care, patient safety, cost-effectiveness, and patient satisfaction. Experience improved communication and enhanced patient experiences with NOTIFYnana.

NOTIFYnana comes at an interesting time within the post-acute industry. The issue of missed visits has led to significant disruptions, resulting in a decline in both quality of care and agency revenue. The application not only aims to curb these missed visits, but further allows for improved communication and relationships among caregivers and patients. The overall increase in quality, trust, and success creates favorable outcomes for both client and agency, ultimately improving the quality of post-acute care for all involved.

Credits

VP of Marketing/Maxwell Healthcare Associates
Vivek Mathew
Marketing Operations Manager/Maxwell Healthcare Associates
Andrew Martin
Marketing Content Specialist/Maxwell Healthcare Associates
Harper Dion
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