UFC UnFiltered - Mission Kimura

An extensive, and ambitious brand package to enhance UFC UnFiltered's production during international fight week. By initializing a fun, custom and unique brand presence overlay. With the end goal to create a high level of visual excitement for all of UFC UnFiltered's platforms. A brand identity that creates that matches the energy and enthusiasm of the animated hosts of UFC UnFiltered, former UFC Welterweight Champion Matt Serra, and comedian Jim Norton (Opie and Anthony, Lucky Louie (HBO), The Degenerates (Netflix)).

From broadcast to social engagement during UFC International Fight Week. This unique 7-day brand overlay has a high-impact visual style inspired by Hollywood blockbusters. Every asset has a unique one of a kind presentation to create fun moments and engagement for UFC Fans.

https://www.youtube.com/watch?v=NMrq7OETe_s