I Put A Spell On You Campaign

Reese Specialty Foods is an American company dating back to the 1940s, created to provide high-quality, global products to the United States. After almost a century of being a trusted brand for gourmet quality yet affordable foods, Reese Specialty Foods never stopped striving for excellence, continuously assuring they deliver products they are proud to stand behind. Additionally, importing globally sourced goods into the United States allows for the American clientele to discover flavors other than those familiar to them, without even needing to buy a plane ticket.

During last year’s spooky season, Reese Specialty Foods partnered with Jason Marsden and Nikk Alcaraz, to create a highly anticipated sweepstakes and social media content campaign packed with Reese’s finest products and recipes to satisfy consumers’ creepy cravings for Halloween. Tying into the hyper-trending Hocus Pocus 2 premiere parallel to Reese’s Social Halloween Campaign, and partnering with (among others) Jason Marsden, who voiced the cursed cat Thackery Bins in the original Hocus Pocus movie, resulted in added value to Reese’s and Hocus Pocus’s existing audience and extra traction and visibility.

As part of the campaign assets, QNY Creative created the following elements: 1 Campaign reel/animation, 1 newsletter, static posts, a sweepstakes contest, a landing web page, and content recipe creation, among others. These assets were created to drive traffic and awareness for the campaign, focusing on the sweepstakes contest that would drive traffic to the social media channels + the Reese website.