Vega Awards Platinum Winner Winner

2023

My Munchkin Cat

Entrant Company

Shixun Chen

Category

Digital Illustration (Campaign) - New Category (Digital Illustration - Campaign)

Client's Name

Country / Region

United States

The “My Munchkin Cat” Advertisement Campaign targets both children and adults who appreciate collectible toys. This visually captivating campaign presents “My Munchkin Cat” as a designer art toy inspired by pop culture, with a focus on manga and retro Y2K aesthetics. By simulating the experience of adopting a real cat, the campaign creates a sense of ceremony and emotional connection. Additional offerings include swag items and limited edition variations to enhance the appeal. Through its unique blend of artistry and playfulness, the campaign aims to captivate audiences and establish the product as a cherished collectible art toy.

2023
Video / Online Video
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Planet of Bets Entertainment B.V.

Entrant Company

VZ Agency

Video / Online Video (Single) - Animation

Country / Region

Russia

2023
Video / Online Video
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Entrant Company

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Video / Online Video (Campaign) - Environmental Issue / Awareness

Country / Region

United Kingdom

2023
Digital Illustration
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Entrant Company

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Digital Illustration (Campaign) - New Category (Digital Illustration - Campaign)

Country / Region

United States

2023
Social Media
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Entrant Company

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Social Media (Campaign) - Games / Games-Related

Country / Region

United States