Vega Awards Platinum Winner Winner

2023

My Munchkin Cat

Entrant Company

Shixun Chen

Category

Digital Illustration (Campaign) - Packaging

Client's Name

Country / Region

United States

The “My Munchkin Cat” Advertisement Campaign targets both children and adults who appreciate collectible toys. This visually captivating campaign presents “My Munchkin Cat” as a designer art toy inspired by pop culture, with a focus on manga and retro Y2K aesthetics. By simulating the experience of adopting a real cat, the campaign creates a sense of ceremony and emotional connection. Additional offerings include swag items and limited edition variations to enhance the appeal. Through its unique blend of artistry and playfulness, the campaign aims to captivate audiences and establish the product as a cherished collectible art toy.

2023
Social Media
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Entrant Company

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Social Media (Campaign) - Contests & Promotions

Country / Region

United States

2023
Video / Online Video
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Something Wicked Games

Entrant Company

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Video / Online Video (Single) - Best Art Direction

Country / Region

United States

2023
VR & 360 Video
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Entrant Company

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VR & 360 Video (Campaign) - Best Use of VR

Country / Region

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2023
Digital Marketing
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Entrant Company

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Digital Marketing (Campaign) - Augmented Reality

Country / Region

United States