2023
Fed Vip Campaign 2022
Entrant Company
LevLane
Category
Digital Marketing (Campaign) - Integrated Campaign
Client's Name
United Concordia Dental
Country / Region
United States
A cross-media campaign utilizing programmatic, paid social media, organic social media, OOH (bus transit), tv and more to drive federal employees to sign up for United Concordia Dental insurance during the highly competitive FED VIP sign up period (6 weeks from November to December). Utilizing a campaign that leveraged United Concordia's broader brand campaign, this campaign outpaced client expectations with more sign-ups and more new members than predicted.
Credits
Entrant Company
Finalsite
Website & Mobile Sites - School / University
Country / Region
United States
Entrant Company
Masterly
Digital Marketing (Campaign) - Integrated Campaign
Country / Region
United States
Entrant Company
Toolhouse
Website & Mobile Sites - Business-to-Business (B2B)
Country / Region
United States
Entrant Company
Dash
Video / Online Video (Campaign) - Financial Services
Country / Region
United States