2023
Fed Vip Campaign 2022
Entrant Company
LevLane
Category
Digital Marketing (Campaign) - Integrated Campaign
Client's Name
United Concordia Dental
Country / Region
United States
A cross-media campaign utilizing programmatic, paid social media, organic social media, OOH (bus transit), tv and more to drive federal employees to sign up for United Concordia Dental insurance during the highly competitive FED VIP sign up period (6 weeks from November to December). Utilizing a campaign that leveraged United Concordia's broader brand campaign, this campaign outpaced client expectations with more sign-ups and more new members than predicted.
Credits
Entrant Company
Meticular
Website & Mobile Sites - Best Use of Animation / Motion Graphics
Country / Region
United States
Entrant Company
Work & Co
Apps & Softwares - Education
Country / Region
United States
Entrant Company
Bottle Rocket Media
Video / Online Video (Single) - Documentary - Short Form (<5 mins)
Country / Region
United States
Entrant Company
Ulled Asociados
Owned Media (Campaign) - eAnnual Report
Country / Region
Spain