FWD's People's Digital Fundraising Toolkit

How do you put all of the components and best practices of a digital fundraising program into one guide – and how do you make it interesting? We knew it was a challenge, but wanted to help nonprofits navigate the ever-changing fundraising landscape. This microsite was our solution.

The site was structured with our target audience in mind; rather than showcasing our work or services, we focused on the common problems nonprofits grapple with online. Putting concerns like list growth, declining revenue, and data privacy changes front and center allowed this to be a problem-solving tool, rather than a purely promotional one. While that structure was key, the design and animation brought the site to life.

On this site, it’s all about the details. Designers, 3D animators, and developers worked together to create a dynamic website that integrated content with animations and moved users through the pages seamlessly, both on desktop and mobile. Once users visit their first page, the navigation turns into a checklist with pages crossed off for easy tracking. Clever microcopy CTAs are used in the circle hovers of the navigation to make the selection process even more active. The 3D ball falling along its bright path on each page demonstrates how, when done well, fundraising channels and tactics can work together and build a path to a successful digital program.

While recently launched, this microsite has already been a hit with our clients and has led to a number of new leads and project requests.