AR Homes

AR Homes is a leading national luxury home building franchise. Founded in 1953, the company has more than 40 franchisees in 10 states, with more expansion nationwide in progress. To better reflect the quality and craftsmanship of their homes and to connect with affluent home buyers, AR Homes spent the last few years revamping their brand identity. They partnered with Mod Op specifically to elevate the digital experience and effectiveness of its corporate site, 40+ custom builder sites, and B2B franchise sales site.

Mod Op set to work with a goal of creating a gorgeous site that would differentiate AR Homes from other builders by showcasing the beauty of AR Home’s designs. We accomplished this through high-end photography, eye catching micro animations, easy to use map capabilities and robust virtual walkthroughs. Within the larger site, we developed templates that allowed local franchisees to create customized micro-sites that would drive sales, all while keeping the AR Homes brand consistent and strong.

Today, AR Homes is engaging its site visitors more than ever before. AR Homes and its franchisees not only benefited from enhanced digital experiences befitting of a market leader, but more importantly, benefitted by receiving a larger volume of high-quality website engagement and lead form submissions than ever before.