BIOTECH STARTUP WEBSITE WITH ANIMATION

This Berkeley-based biotech startup website design needed showcase and raise awareness of Nanotein’s groundbreaking CAR-T expansion technology. Within a short timeframe, we were able to work with Nanotein Technologies to create a website that used custom-coded web animation and video to showcase their cutting edge work specifically with their target audience in mind.

The homepage opens with a dynamic, abstract scientific animation that draws readers to a brief blurb about Nanotein. Then there is an immediate call to action to request a free test kit of Nanotein’s CAR-T expansion reagent. The feedback Nanotein receives from peers will allow them to improve and expand their technology, and is crucial for the future of their work. We were very deliberate about including a call to action in several places throughout the site where potential users could easily request this free test kit.

After briefly outlining Nanotein’s technology on the homepage, our design and writing teams were able to elaborate on the “science” page. We created custom graphics based on Nanotein’s work. These are detailed enough to illustrate the science behind Nanotein’s technology, but clean and aesthetically pleasing to keep viewers engaged. Our writing team included informative but brief excerpts to elaborate on the imagery. Our design team also created a dynamic illustration that moves as viewers scroll, guiding them to keep learning more throughout the website.

Thanks to our agile discovery process, we were able to cater this site to Nanotein’s current needs, and make it easily adaptable to meet their future goals.