AHBIC Website

The Australian Honey Bee Industry Council (AHBIC) is the national representative body for the honey bee industry in Australia.

Requiring a solution to their outdated website we initially conducted brand refresh and identity design stages to ensure consistency across all the client's materials and touchpoints.

Being both a B2B and B2C website consideration was required for not only the look and feel but also content structure and its usability and accessibility.

The website features the new bright and open design identity, a members portal for resources, multiple news and landing pages categorised by user type, a recipe section with schema, conditional logic donation form with payment integration, events management, site specific search function (site-wide / members portal) which includes indexed pdf uploads, branded email notification templates and a self-hosted newsletter platform.

A master page template was created to allow the client to easily build new landing pages. Custom content blocks can be added as required to accommodate any content type, from multiple images and text variations, to full-width image and video, accordions styles, blog feeds, button styles, table styles and more.

The project also included collateral design and launch and promotional campaigns.