2016
One Moment
Entrant
True North Inc.
Category
Video / Online Video - Editing
Client's Name
Make-A-Wish America
Country / Region
United States
About The Entry
The One Moment video was created to help Make-A-Wish acquire new donors. The strategy was to inspire, rather than use common tropes of sadness and desperation. By focusing on positivity, the agency highlighted wish stories to illuminate that a wish is a turning point that helps healing and recovery, and elevated the organization's brand to motivate support.
Featured Media
Credits
![[x]cube | Vega Website Awards 2016 Winner](https://vegaawards.com/upload/entry/thumb/1617213277_thumb_263.jpeg)
Entrant
[x]cube
Mobile Apps / Sites - Services
Country / Region
United States
Entrant
Scorpion
Website - Law and Legal Services
Country / Region
United States
Entrant
Paul Gregory Media
Video / Online Video - Writing / Story
Country / Region
United States
Entrant
Video / Online Video - Documentary / Public Service
Country / Region
United States