2022
SM Supermalls: SM ChristmaSaya Village
Entrant
SVEN
Category
Virtual / Remote Experience - New Category (Virtual / Remote Experience)
Client's Name
SM Supermalls
Country / Region
Philippines
About The Entry
The most popular holiday in the Philippines has been put on lock down since 2020. But this 2021, SM Supermalls sought to give the Filipinos their Christmas spirit back with the SM ChristmaSaya Village, the country’s first ever rewards metaverse experience that brought the magical holiday experience straight to Filipino households.
Credits
Entrant
Proscalar, LLC
Social Media (Campaign) - Best Use of Video
Country / Region
United States
Entrant
Havas
Video / Online Video (Campaign) - New Category (Video - Campaign)
Country / Region
Czech Republic
Entrant
Underknown
Video / Online Video (Campaign) - Documentary (Series)
Country / Region
Canada
Entrant
Groove Jones
VR & 360 Video (Single) - Best Use of Interactivity
Country / Region
United States