Vega Awards Centauri Winner Winner

2022

'The First Seven' Runway Show

Entrant Company

Xiaowu Zheng

Category

Video / Online Video (Single) - Fashion

Client's Name

Country / Region

United States

The First Seven refers to performing the rituals 7 days after the deceased passed away. In this period, relatives must procure salvation for the deceased, to help them to accumulate blessings. This collection takes inspiration from Chinese mythology, Old Hong Kong Horror movies, and Historical events such as Tiananmen Square Protest to speak out on the importance of freedom of speech and the freedom of making art itself. This collection is a discussion on the censorship that exists in our society. By revisiting the history to reflect the issues that are currently active in the modern day, raising awareness on the importance of voicing opinions and independent thinking, to help move the culture forward by starting a healthy conversation. All the garments are created through the process of draping, patterning, cutting and sewing. For the textiles, the collection uses technical film to permanently heat glue gold paper on top of solid linen fabric as applicate to create a shiny effect to resembles paper clothing and money that Chinese people would burn to send good wishes to the dead. Fragile mesh are being layered on top of linen fabric as a discussion between the temporal body and the eternal soul. Prints on the silk scarfs are digitally printed, which contains newspaper collage and drawings done by Children that dedicated to the Tiananmen Square protest. The hair being sewn throughout the seams are inspired by the sorcery scare of the 1768 soul stealers panic, when people believe that witches could to take a soul by having name and hair from people. The Silhouettes resembles deconstructed historical Chinese clothing from the Qing dynasty, the cheongsam originated from the republican period, the classic Chinese tunic suit that Mao wore, and wardrobe of the protesters. The collection aims to stir up viewers and wearer’s emotion with the ghostly and dramatic silhouette. Runway show collaborated with One Management. Produced at Spring Studio New York.

Credits

Fashion Designer
Xiaowu Zheng
Art Director
Xiaowu Zheng
Creative Director
Guvanch Agajumayev
Director of Photography
Benjamin Ades
Associate Producer
Danielle Green
Associate Producer
Janine Glover
Associate Producer
Siqiao Meng
2022
Video / Online Video
Music With No Expiration ® | Vega Website Awards 2022 Winner

Entrant Company

Music With No Expiration ®

Video / Online Video (Campaign) - Best Orginal Music

Country / Region

United States

2022
Video / Online Video
Beyond Spots & Dots | Vega Website Awards 2022 Winner

Entrant Company

Beyond Spots & Dots

Video / Online Video (Campaign) - Informational

Country / Region

United States

2022
Website & Mobile Sites
Performance Marketing | Vega Website Awards 2022 Winner
Atlantic County Economic Alliance

Entrant Company

Performance Marketing

Website & Mobile Sites - Business-to-Business (B2B)

Country / Region

United States

2022
Podcast
Zcast Productions | Vega Website Awards 2022 Winner

Entrant Company

Zcast Productions

Podcast (Campaign) - Health / Fitness / Wellness

Country / Region

United States