AARP Members Only Access December Email

This targeted email campaign promoted awareness of AARP Members Only Access by creating an increased perception of the value of membership through content only available to members and enticing non-members to join with a unique, exclusive value. This email provided access to and drove engagement with exclusive content found on the Members Only Access page. An overarching email objective was to drive increases in membership joins or renews, registrations, as well as engagement with other content offerings across the bundle.