2022
Life Swap Gamer vs Farmer
Entrant
Vicarious PR
Category
Video / Online Video (Campaign) - Public Service / Activism
Client's Name
National Peanut Board
Country / Region
United States
Vicarious was tasked to help create informative and entertaining content that would help reach and educate a younger gamer-focused audience on the health benefits of Peanuts in the US. Focusing on educating people on the realities of farming, health benefits, and breaking myths surrounding peanuts. The creative team at Vicarious alongside SMOSH created a life swap video that saw a real farmer and the team at SMOSH both farm in reality as well as virtually on StarDew Valley.
Credits
Entrant
Arkadium
Games (Campaign) - Best Gameplay
Country / Region
United States
Entrant
Proscalar, LLC
Social Media (Campaign) - Best Use of Stories
Country / Region
United States
Entrant
State Farm Insurance Company
Website & Mobile Sites - Web Applications / Services
Country / Region
United States
Entrant
Bamm Social | Creative Digital Agency
Video / Online Video (Single) - Diversity & Inclusion
Country / Region
United States