2022
Life Swap Gamer vs Farmer
Entrant Company
Vicarious PR
Category
Video / Online Video (Campaign) - Public Service / Activism
Client's Name
National Peanut Board
Country / Region
United States
Vicarious was tasked to help create informative and entertaining content that would help reach and educate a younger gamer-focused audience on the health benefits of Peanuts in the US. Focusing on educating people on the realities of farming, health benefits, and breaking myths surrounding peanuts. The creative team at Vicarious alongside SMOSH created a life swap video that saw a real farmer and the team at SMOSH both farm in reality as well as virtually on StarDew Valley.
Credits
Entrant Company
Mali & Friends
Website & Mobile Sites - Food & Beverage
Country / Region
United States
Entrant Company
Brand: Mphasis | Agency: Gutenberg
Social Media (Campaign) - Best Overall Social Presence
Country / Region
India
Entrant Company
Dreamscape Marketing
Website & Mobile Sites - Best Homepage
Country / Region
United States
Entrant Company
IrisWave
Video / Online Video (Single) - Wedding
Country / Region
Singapore