2022
Life Swap Gamer vs Farmer
Entrant Company
Vicarious PR
Category
Video / Online Video (Campaign) - Public Service / Activism
Client's Name
National Peanut Board
Country / Region
United States
Vicarious was tasked to help create informative and entertaining content that would help reach and educate a younger gamer-focused audience on the health benefits of Peanuts in the US. Focusing on educating people on the realities of farming, health benefits, and breaking myths surrounding peanuts. The creative team at Vicarious alongside SMOSH created a life swap video that saw a real farmer and the team at SMOSH both farm in reality as well as virtually on StarDew Valley.
Credits
Entrant Company
Global-5
Video / Online Video (Campaign) - Government
Country / Region
United States
Entrant Company
binyan studios
Virtual / Remote Experience - New Category (Virtual / Remote Experience)
Country / Region
Australia
Entrant Company
MadeKnown
Website & Mobile Sites - Website Redesign
Country / Region
Australia
Entrant Company
Miami AdSchool
Social Media (Single) - Best Experimental & Innovation
Country / Region
United States