2022
Life Swap Gamer vs Farmer
Entrant Company
Vicarious PR
Category
Video / Online Video (Campaign) - Public Service / Activism
Client's Name
National Peanut Board
Country / Region
United States
Vicarious was tasked to help create informative and entertaining content that would help reach and educate a younger gamer-focused audience on the health benefits of Peanuts in the US. Focusing on educating people on the realities of farming, health benefits, and breaking myths surrounding peanuts. The creative team at Vicarious alongside SMOSH created a life swap video that saw a real farmer and the team at SMOSH both farm in reality as well as virtually on StarDew Valley.
Credits
Entrant Company
Proscalar, LLC
Digital Marketing (Campaign) - Integrated Campaign
Country / Region
United States
Entrant Company
BAI YUE INTERIOR DESIGN
Website & Mobile Sites - Interior / Home Décor
Country / Region
Taiwan
Entrant Company
The Minds of Madness
Podcast (Single) - Best Original Music Score / Sound Design
Country / Region
Canada
Entrant Company
THINKING INTERACTIVE
VR & 360 Video (Single) - Interactive, Game / Real-Time
Country / Region
China