2022
Life Swap Gamer vs Farmer
Entrant Company
Vicarious PR
Category
Video / Online Video (Campaign) - Environmental Issue / Awareness
Client's Name
National Peanut Board
Country / Region
United States
Vicarious was tasked to help create informative and entertaining content that would help reach and educate a younger gamer-focused audience on the health benefits of Peanuts in the US. Focusing on educating people on the realities of farming, health benefits, and breaking myths surrounding peanuts. The creative team at Vicarious alongside SMOSH created a life swap video that saw a real farmer and the team at SMOSH both farm in reality as well as virtually on StarDew Valley.
Credits
Entrant Company
Groove Jones
VR & 360 Video (Single) - Best Use of AR
Country / Region
United States
Entrant Company
Bell Textron Inc.
Digital Marketing (Campaign) - Integrated Campaign
Country / Region
United States
Entrant Company
Gravity Global
Video / Online Video (Single) - Transportation
Country / Region
United Kingdom
Entrant Company
ValueLabs
Digital Illustration (Campaign) - Animation / Visual Graphics
Country / Region
India