Coastal Carolina Regional Airport 'Summer's In The Air'

Spring was approaching, and people had just spent the entire fall & winter confined in their homes during the peak of the pandemic. With the worst behind them, people were beginning to imagine themselves finally getting outside for fun and entertainment. But many were still concerned about being in crowded places.

We ran a series of digital banners that reminded them that ‘breaking free’ was as simple as booking a plane ticket to the North Carolina’s Coast – where there are plenty of beautiful wide-open spaces for them to safely enjoy.

We used language such as ‘Freedom’ and ‘Break away’ in the ad headlines, to get them excited at the notion of doing just that. When clicked, the banners led visitors to the Coastal Carolina Regional Airport website. There, they could further peruse all the wide-open spaces to see and visit… and also check on available flights to help get them there.