Scalable Web Design for a Pioneering AI Software

causaLens is pioneering Causal AI, a new generation of intelligent machines that finally understand 'cause and effect' — a major step towards true AI. Its enterprise platform is used to optimize leading businesses in Finance, Manufacturing, Energy, Telecommunications and many other industries.

When causaLens approached Contra they were a relatively small team of scientists on a mission to optimise the global economy. Their top priority was to build a site that communicated the nature of their work. It had to reflect a trailblazing organisation. The design needed to establish brand presence and transmit the quality of the product through the messaging and the overall design.

After conducting our desk research around the target audience, the market, and other influencing areas, Contra provided a few directions for the design of the new site. Once all feedback was collated, the design you see today was constructed.

Then, our team of in-house developers built the site while content was simultaneously created and uploaded to Gather Content, allowing the website to be populated with content seamlessly.

The result is a market-leading SaaS website which has resulted in a huge uplift in web visitors, leads generated through the site and web performance metrics like bounce rate. The brand has also been applied to the new site effectively.

Internal stakeholders, investors and customers have responded positively to the new site and causaLens are much happier with the digital experience they now offer the market.