2016

The Shallows

Entrant Company

Part IV

Digital Marketing - Social Campaigns

Client's Name

Sony Pictures

Country / Region

United States

When traditional media failed to engage audiences for the Blake Lively summer hit, "The Shallows", Sony Pictures turned to social. We created original content that highlighted the fun, action, and suspense of the film. Engagements spiked on social platforms, and the social creative dictated a new direction for broadcast on a social spot ran during game 7 of the NBA finals.

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