2021
Spotify Rx
Entrant Company
Miami Ad School
Category
Digital Marketing - COVID-19-related (NEW)
Client's Name
Spotify
Country / Region
United States
Entry Level
Student
A recent study found that a change of scenery can boost mood and overall well-being. What’s more, 90% of drivers reported feeling happy when listening to music while driving. But with the traditional commute in decline as the work from home trend continues, fewer people are listening to Spotify in their cars. We wanted to change that. Introducing Spotify Rx, a campaign that shows how listening to music while driving is like medicine for the mind.
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