Marketing Upheaval- Pharmaceutical Industry

In this eye-opening interview with Kyra Hagan, Vice President of Marketing at RxBenefits she reveals some of the tactics pharmaceutical companies use to get more money for their products. 25 – 30 cents of every dollar a company or organization spends on healthcare goes to pharmaceuticals. And many times, there’s what Kyra calls “monkey math." So how you do you get the message to people that there’s a problem and you can solve it? This episode shed some light.