Givaudan Virtual TasteTrek Citrus – A 4D VR Experience

Combining sight, sound and smell, Virtual TasteTrek® Citrus (VTTC) is a truly immersive VR experience that transports participants to the citrus groves of California. Givaudan worked with Groove Jones to bring this programme to life. This revolutionary tool was created from the combination of virtual reality with Givaudan’s Virtual Aroma Synthesizer® (VAS) technology. Givaudan VAS™ is a proprietary aroma device, designed for flavour creation, that combines multiple scents into a single olfactive profile. The combination of VAS™ and virtual reality technologies allows participants to take a tour of the groves, understand the citrus landscape, but also sample many different flavours.