OMEN Design Branding

HP believes gaming is for everyone, because gamers come from all backgrounds. OMEN is a modern brand, with a visual identity that is genderless, one which fosters parity, inclusivity and acceptance, celebrating individuality and integrity of character.

The video shows the gaming community as top tier athletes who train, and are as analytical and focused as those of any physical sport. The modern logo is used as a portal to other worlds that can be unlocked through gaming.