2021
OMEN Design Branding
Entrant Company
HP Inc.
Category
Video / Online Video (Single) - Games / Gaming
Client's Name
HP Inc.
Country / Region
United States
HP believes gaming is for everyone, because gamers come from all backgrounds. OMEN is a modern brand, with a visual identity that is genderless, one which fosters parity, inclusivity and acceptance, celebrating individuality and integrity of character.
The video shows the gaming community as top tier athletes who train, and are as analytical and focused as those of any physical sport. The modern logo is used as a portal to other worlds that can be unlocked through gaming.
Credits
Entrant Company
NORDUnet A/S
Owned Media - New Category (Owned Media)
Country / Region
Denmark
Entrant Company
Thomas ARTS
Digital Marketing - Integrated Campaign
Country / Region
United States
Entrant Company
State Farm Insurance Company
Mobile Apps & Sites - Training
Country / Region
United States
Entrant Company
SHOOT YOU LTD
Video / Online Video (Single) - Information Technology (IT)
Country / Region
United Kingdom