Vega Awards Canopus Winner Winner

2021

GODGAME Company, a Whole New Level of an Animated Sitcom

Entrant Company

Bigpictureteam Inc.

Category

Digital Marketing - Best Use of Animation

Client's Name

Netmarble Corporation

Country / Region

South Korea

An animated sitcom for a whole new level of game marketing strategy

Epic game marketing strategy through game brand differentiation.

- Plenty of game companies with brand marketing strategies in the game industry turning into a red ocean.

- Focuses on differentiating a brand rather than brand awareness for a competitive advantage

- Planning to make an animated sitcom to remind people of 'Fun' from the brand "Netmarble".

- GODGAME Company, an animated sitcom is produced in collaboration with JJALTOON, the most popular animated videos on YouTube. The content for targeted viewers received good responses.

- Designed a branding strategy to make targets naturally think, 'Anything Netmarble Makes Is Fun'

- Reached over 10 million views

- Reached 600,000 views (on average) for each of the GODGAME Company series

- Achieved 140,000 interactions (likes, comments and shares)

- The second most popular video on YouTube

- 8 of 17 episodes, listed on Trending videos on YouTube

2021
Mobile Apps & Sites
UXDA | Vega Website Awards 2021 Winner

Entrant Company

UXDA

Mobile Apps & Sites - Finance / Banking

Country / Region

Latvia

2021
Podcasts
IndieWorks Theatre Company | Vega Website Awards 2021 Winner

Entrant Company

IndieWorks Theatre Company

Podcasts (Campaign) - Arts & Culture

Country / Region

United States

2021
Mobile Apps & Sites
Hily | Vega Website Awards 2021 Winner

Entrant Company

Hily

Mobile Apps & Sites - Lifestyle

Country / Region

Ukraine

2021
Social Content & Marketing
Miami AdSchool | Vega Website Awards 2021 Winner

Entrant Company

Miami AdSchool

Social Content & Marketing - Experimental / Innovative

Country / Region

United States