2021
Entrant Company
Category
Client's Name
Country / Region
The Brief
Jotun is launching a new product Fenomastic Wonderwall Life, a paint that has no smell
Creative Solution
We didn't just want to tell people that the new Jotun Fenomastic Wonderwall Life has no smell. We wanted to prove it. And we did that by inviting 5 of the region's most influential and loved names including an actress, TV talk show hosts and fashion and beauty celebrities to a live sensorial dining experience. While they were immersed in their dining experience in complete darkness, the product quietly made its point. Each influencer experienced the product and used their own social channels to activate the message - creating an unprecedented buzz for Jotun Fenomastic Wonderwall Life.
Credits
Entrant Company
Parnaso
Website - Corporate Social Responsibility
Country / Region
Spain
Entrant Company
Aareas Interactive
Mobile Apps & Sites - Real Estate
Country / Region
Canada
Entrant Company
AUT University
Student - Comic Book / Graphic Novel
Country / Region
New Zealand