Vega Awards Canopus Winner Winner

2021

The Uninterrupted Dinner | New Jotun Fenomastic Wonderwall

Entrant Company

Extend Ad

Category

Social Campaign & Series - Experimental / Innovative

Client's Name

Jotun

Country / Region

Saudi Arabia

The Brief

Jotun is launching a new product Fenomastic Wonderwall Life, a paint that has no smell

Creative Solution

We didn't just want to tell people that the new Jotun Fenomastic Wonderwall Life has no smell. We wanted to prove it. And we did that by inviting 5 of the region's most influential and loved names including an actress, TV talk show hosts and fashion and beauty celebrities to a live sensorial dining experience. While they were immersed in their dining experience in complete darkness, the product quietly made its point. Each influencer experienced the product and used their own social channels to activate the message - creating an unprecedented buzz for Jotun Fenomastic Wonderwall Life.

Credits

Executive Creative Director
Ali Al Zabadani
2021
Website
Parnaso | Vega Website Awards 2021 Winner
we want to be your voice

Entrant Company

Parnaso

Website - Corporate Social Responsibility

Country / Region

Spain

2021
Mobile Apps & Sites
Aareas Interactive | Vega Website Awards 2021 Winner

Entrant Company

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Mobile Apps & Sites - Real Estate

Country / Region

Canada

2021
Student
AUT University | Vega Website Awards 2021 Winner

Entrant Company

AUT University

Student - Comic Book / Graphic Novel

Country / Region

New Zealand

2021
Digital Marketing
Perfect Search Media | Vega Website Awards 2021 Winner

Entrant Company

Perfect Search Media

Digital Marketing - Best Copywriting

Country / Region

United States