Giving DuPage Days

Introduction:

Giving DuPage, a nonprofit volunteering organization for DuPage County annually fundraises through the Human Race with nonprofit organizations, volunteers, and businesses each year. However, in 2020 they decided to transition to a county-wide virtual “day of giving” to try something new. This community fundraiser was for nonprofit organizations to raise funds for their efforts. Midway through planning the social media campaign, a global pandemic rattled our world and our strategy switched gears to a 30-day online community fundraising event. Paul Gregory Media’s (PGM) team turned this around in just one week. The message soon changed from “Give locally” to “Now more than ever, we need your support.”

Goal:

Our Social Media posts ran from April 14 - May 14, 2020. We were tasked with reimagining the original campaign, generating awareness and engagement for the first-ever “Giving DuPage Days,” constructing effective paid search on social media, and upholding Giving DuPage’s strong and positive tonality. Our overarching goal was to create a sense of community throughout this 100% virtual community fundraiser. Our goal was to reach $150,000 in donations.

The Process:

Our team was responsible for the creative strategy and implementation behind the social media campaign, #GivingDuPageDays. We created all graphics, animations, and Facebook ads and engaged in social listening. We focused on creating graphics such as: registration dates, webinar information, FAQ’s, non-for-profit recognition, sponsor recognitions, fundraising teams, prizes, milestones, graphics of benefitting causes, motivational quote graphics, and social media banners

The Result:

We surpassed their goal of raising $150,000, with a grand total of $229,776 for their fundraiser, through our social media efforts.