Vega Awards Centauri Winner Winner

2020

Mayor

Entrant

Miami Ad School Hamburg

Category

Social Campaign & Series - Experimental / Innovative

Client's Name

Niantic

Country / Region

India

Entry Level

Student

Gallery

About The Entry

Touristification may seem beneficial but locals may not always agree. Apart from the obvious economic upside, it brings a lot more issues in the city like crowds, pollution, increase in rates of commodities, etc. All this leads to friction between tourists and locals. To ease this friction, Niantic developed ‘Mayor’. It is an application that caters to both locals and tourists. The locals recommend their favourite spots and activities to tourists. Tourists can vote for these recommendations. Each month the local with the most votes gets to be the virtual mayor of the city. Being the mayor brings a lot of perks like discounts, free parking, etc. With Mayor, Locals get a new way to enjoy the touristification of their city.

Featured Media

Credits

Creative Technologist
Sukratti Jain
Creative Technologist
Paras Juneja
Mentor
Marc Vosshall
Mentor
Philip Wogart
2020
Websites
ArtVersion | Vega Website Awards 2020 Winner
MediaBlink

Entrant

ArtVersion

Websites - Website - Best Content

Country / Region

United States

2020
Websites
DesignLab Marketing / Advertising | Vega Website Awards 2020 Winner

Entrant

DesignLab Marketing / Advertising

Websites - Construction

Country / Region

Turkey

2020
Games
Academy of Art University | Vega Website Awards 2020 Winner

Entrant

Academy of Art University

Games - Best Visual Design

Country / Region

United States

2020
Websites
David Kerr Design Inc | Vega Website Awards 2020 Winner
Miracle Foundation

Entrant

David Kerr Design Inc

Websites - Non-Profit

Country / Region

United States