2019
#Hyundaibackstage
Entrant Company
Innocean USA
Category
Digital Marketing - Experimental & Innovation
Client's Name
Hyundai
Country / Region
United States
Hyundai collaborated with Live Nation to create and deploy a first-to-market Augmented Reality technology that would enable the creation of a multi-faceted consumer engagement experience, which spoke to Hyundai's audience in an entirely new way and introduced the All-New 2020 Sonata. In the end, Hyundai upgraded the festival viewing experience and provided new ways for consumers to explore the All-New Sonata and interact with the Hyundai brand.
Credits
Entrant Company
CJ ENM
Video / Online Video (Single) - Music / Voice Performance
Country / Region
South Korea
Entrant Company
MATTE Projects
Video / Online Video (Single) - Sports
Country / Region
United States
Entrant Company
Simon Puschmann
Video / Online Video (Single) - Automotive
Country / Region
United States
Entrant Company
Moving Bits
Video / Online Video (Single) - Hotel / Resort and Lodging
Country / Region
Singapore