2019
Ultimate Travel Feels with the Ultimate Seat Sale
Entrant Company
SVEN
Category
Digital Marketing - Marketing Effectiveness
Client's Name
Philippine Airlines
Country / Region
Philippines
Premium airline Philippine Airlines (PAL) in its latest Ultimate Seat Sale with lowest fares to 75 local and global destinations sought out to capture the value-driven wanderlust Filipino Millennials — the Filennials. To get them to take a chance on PAL when they're used to flying budget, we gave them Ultimate social experiences they couldn't ignore by banking on their top triggers: emotion, sound, curiosity and fun.
Credits
Entrant Company
Responsive Spaces
Digital Marketing - Innovative / Experimental
Country / Region
Austria
Entrant Company
Moving Bits
Video / Online Video (Single) - Hotel / Resort and Lodging
Country / Region
Singapore
Entrant Company
Key Medium
Website - User Experience
Country / Region
United States
Entrant Company
Platige Image
Video / Online Video (Single) - Games
Country / Region
Poland