Vega Awards Canopus Winner Winner

2019

Sunraysia Drain Relining

Entrant Company

GRAMM

Category

Video / Online Video (Single) - Animation

Client's Name

Sunraysia Drain Relining

Country / Region

Australia

Don't dig a bigger hole for yourself.

Fixing a damaged pipe doesn’t have to be hassle or messy, and showing people how you do it doesn’t need to be complicated or boring.

The team at Sunraysia reached out to us for a solution that communicated their service in an entertaining and easy to digest way. There’s a fair amount of videos showing the process on youtube, many very similar, detailed process videos that aren’t suitable for shorter format television commercials.

We needed a way to explain this process quickly, and a broken toilet is something we can all relate too. We’re showing people that you no longer need to dig up your front yard to fix a problem like this. Our fun characters go about solving the problem in our stylized environment, cleanly and clearly working through step by step without overloading people with technical jargon.

No mess, no fuss all round.

Credits

Director / 3D Animator
Michael Lomas
Art Directior / Design
Malisa Perona
3D Animator
Luke Richardson
Lighting / Rendering
Nathan Juno
Sound Design
Daruma Audio
Design
Domenic Iaria
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