2018
24 Hour Fitness Member Acquisition and Retention
Entrant Company
HYP3R
Category
Digital Marketing - Innovative / Experimental
Client's Name
24 Hour Fitness
Country / Region
United States
HYP3R is a marketing cloud that has helped 24 Hour Fitness reduce the cost of acquiring new members, lower turnover by engaging with members in real-time, and amplify the use of UGC in club displays around the country.
HYP3R was awarded a patent in 2018 for location-based marketing. The company has geofenced gyms, hotels, cruise ships, casinos, and ski resorts around the world.
Credits
Entrant Company
Gorilla Media
Social Media - Best Use of Video
Country / Region
Denmark
Entrant Company
Social Media - Experimental / Innovative
Country / Region
United States
Entrant Company
Metropolis Creative
Website - Fashion
Country / Region
United States
Entrant Company
Method
Website - Charitable Organization
Country / Region
New Zealand