Vega Awards centauri winner Winner

2018

Royal Canin Take Your Cat to the Vet Video

Entrant Company

ReelPaws Productions

Category

Video / Online Video - Public Service & Activism (New)

Client's Name

Royal Canin

Country / Region

United States

This video, sponsored by Royal Canin, was created to promote National Take Your Cat to the Vet Day. Research shows that 83% of cats visit the veterinarian before their 1st birthday, but over 50% don’t return until they become sick or are in pain. Cats need regular check-ups to make sure they are healthy. National Take Your Cat to the Vet Day, on August 22, was created to build awareness among cat owners for the need of regular veterinary care. Using testimonials from veterinary professionals and pet parents, we convey the urgency and emphasize the importance of bringing cats to the vet for regular checkups. By sharing relatable stories in which a routine vet visit really made a positive impact on the animal’s quality of life, we are educating cat owners on the importance of preventive veterinary care for cats and encouraging them to schedule an appointment to see the veterinarian.

2018
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