2017
Meet Blue: Generic Medications PSA
Entrant Company
Palladian Partners
Category
Video / Online Video - Medical (New)
Client's Name
U.S. Food and Drug Administration (FDA)
Country / Region
United States
Blue's not feeling well. The prescription? Generic medication.
This new PSA aims to increase overall understanding of generics as a safe and effective treatment choice, reduce the perception of generics as inferior to their name-brand alternatives, and improve attitudes toward adhering to generics.
Credits
Entrant Company
Saxo Bank
Video / Online Video - Advertisement (New)
Country / Region
Denmark
Entrant Company
IrisWave
Video / Online Video - Religious (New)
Country / Region
Singapore
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Cottman Transmission and Total Auto Care
Video / Online Video - Web Personality / Host
Country / Region
United States
Entrant Company
Lockedown Design
Website - Computer / IT
Country / Region
United States