2017
The Coolest Kids Book Ever
Entrant Company
Search Insights
Category
Digital Marketing - Viral Marketing
Client's Name
The Little Homie
Country / Region
Australia
Brief: The client brief was to take their new kids book to the next level.
Strategy: Our strategy was to create a "raw" looking video that provide a demonstration of the product at the same time as capturing ownership benefit. We then seeded this to secondary influencers to kick off the viral uplift.
Results: 74,000 Share, 6.8m Views, $0 Ad spend
Books sold out in 5 days
Entrant Company
Continental Advertising
Video / Online Video - Advertisement (New)
Country / Region
United States
Entrant Company
Behavior Design
Website - School / University
Country / Region
United States
Entrant Company
efelle creative
Website - Visual Appeal (New)
Country / Region
United States
Entrant Company
Metropolis Creative
Website - Real Estate
Country / Region
United States