2017

Obsessed Instagram Social Video

Entrant

Hawthorne

Category

Social Media - Social Video (New)

Client's Name

thredUP

Country / Region

United States

About The Entry

thredUP needed to overcome deeply held stereotypes of second hand shopping in order to turn their brand into the top-of-mind clothing destination. To do this, we created a campaign utilizing a diverse group of influencers and their real reactions to thredUP, flashy but simple graphics and peppy music to create an engaging, honest clothing spot.