2016
Sheep View
Entrant Company
Sansir and Liquidminds
Category
Digital Marketing - Marketing Effectiveness
Client's Name
Visit Faroe Islands and Atlantic Airways
Country / Region
Faroe Islands
Faroe Islands' 'Sheep View' videos boosted tourism!
Tired of waiting for Google to map the archipelago, Faroe Islanders mounted cameras to sheep to create their own version of Google Street View.
The campaign was a hit. With a budget of just $200,000, it generated 2 billion media impressions and an estimated PR value of $50 million.
360 Degree:
http://visitfaroeislands.com/sheepview360/
Credits
Entrant Company
Part IV
Mobile Apps / Sites - Best User Interface / Experience
Country / Region
United States
Entrant Company
Ronik
Website - Marketing
Country / Region
United States
Entrant Company
OMI Media House Sp. z o.o.
Video / Online Video - Directing
Country / Region
Poland
Entrant Company
Jumbla
Video / Online Video - Non-Profit
Country / Region
Australia