Maxim's MX Website Redesign

Maxim’s Group delivers memorable moments to customers by providing quality dining experiences under our homegrown brands and renowned global brands. Since its first fast food restaurant opened opposite Queen’s Theatre in Central in 1972, Maxim's Group has been committed to maintaining high food standards and keeping abreast of the times. Maxim’s MX born in 2015 elevates the quick service dining experience with upgraded service, expanded food options and stylish design. To facilitate the online food browsing and ordering experience, the e-commerce website is revamped with elevated practicality and convenience.

The website was redesigned to enhance the experience of two groups of users - the client and the customers. For the client, they can now make use of a systematic product and campaign management system, with smooth operation flow for festive and party food ordering, which enhances their control over their business and simplifies administrative procedures.

As for the customers, they can now enjoy a straightforward online food ordering experience, with functions to ensure the timeliness, accessibility and accuracy of information, which greatly encourages the act of consumption.

By satisfying the needs of both parties, Maxim's MX website is now strengthened, creating a handy and functional user experience that effectively improves its food and beverage provision services.