The Public: #TPRushLive Express Recruitment

As the leading business process outsourcing company in the Philippines, Teleperformance Philippines (TP) constantly found itself in need of new employees on a massive scale. With traditional recruitment methods no longer enough and the same applicants tired of inefficient application processes, TP launched TP Rush Live! Express Recruitment: the fastest, newest, and most social way to land a job interview!

By catching the weekly livestream on TP's Facebook page, applicants could secure their own interview slot within the day just by correctly answering just one of 15 questions. This innovative recruitment powered by livestreaming and a comment-triggered chatbot drove a much-needed rush in social and recruitment performance, winning jobseekers over to TP in droves! Scoring an average of 360 shortlisted applicants PER EPISODE PER DAY across 5 months, TP proved yet again that creative innovations imbued in a culture of care truly drives big-impact results.