Doubling Business Growth With Integrated Digital Marketing

PCR Accounting & Advisory engaged our digital marketing agency to revamp its branding, website UX, and develop a high-performance lead generation program. The total budget for the campaign was $47,700 per annum, covering monthly agency fees for SEO, content marketing, organic social media, and email marketing.

Targeting high-net-worth entrepreneurs requiring a suite of business accounting and finance services, our strategy centred on lead generation through SEO, local SEO, content marketing, organic social media, and email marketing. Key phrases were meticulously researched to drive organic traffic and conversions. To maximise outcomes, we emphasised branding and user experience (UX), positioning PCR as "Financial Engineering For Entrepreneurs", highlighting its expertise at every stage of the client's journey.

Trust signals and unique selling points were communicated throughout the website, fostering authenticity and credibility. Content marketing efforts included extensive web and blog content creation, leveraging the 80/20 Rule to focus on revenue-driving key phrases. Mega menus facilitated content expansion while maintaining clarity. Authenticity was paramount, with a focus on showcasing the team behind the brand through images and videos.

For SEO, we pursued a zero-backlinks-purchased approach, prioritising fresh, high-quality content, to earn backlinks organically. Technical SEO optimisation ensured a smooth user experience, with site loading speed reduced to 0.6 seconds. The results were remarkable: 87 keyphrases now rank in the top 3 and 131 keyphrases rank in the top 10 on Google for keyphrases with high commercial intent.

Impressions increased by 632.6K, with a notable improvement in organic search results and traffic metrics. Technical SEO enhancements contributed to improved site performance and user engagement.

PCR Accounting & Advisory’s brand revamp and lead generation program exceeded all expectations, achieving a 100% increase in revenue over two years, and an an impressive ROI of 844%, demonstrating the effectiveness of a tailored digital marketing strategy in driving business growth and success for a small business.