Vega Awards Silver Winner

2023

STRING MAPPING ANIMATION FOR BEIJING SHANGDE CENTER

Entrant Company

IDDI DEISGN GROUP,INC

Category

Video / Online Video (Campaign) - Animation

Client's Name

BEIJING SHANGDE REAL ESTATE

Country / Region

China

The theme of the mapping animation “STRING” expresses the integration and interpretation of "people" and technology in space.

The multi-faceted nature of the mapping animation attempts to break through the three-dimensional form of space and explore multi-dimensional space, while leaving enough space for mapping new media to empower sculpture again. Expand unlimited possibilities between traditional and digital art.

Artists always try to express those things that can be proven but cannot be "visible", which are strongly affecting our lives, just like “STRING” theory.

The light show is based on the expression of modern new media art, integrating surrealism, fantasy, magic, and beauty to create a multi-dimensional and poetic experience for the audience using non-realistic techniques. A performance with a strong flavor of science and a unique naked-eye 3D visual experience!

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