2017
"Everywhere You Can't Be" Online Video Advertisement
Entrant Company
Hawthorne
Category
Video / Online Video - Advertisement (New)
Client's Name
Equifax
Country / Region
United States
Equifax, historically B2B, wanted to launch a B2C product in the competitive consumer credit category.
We developed digital videos targeting consumers concerned with financial health and utilized post-view and cross-channel attribution to track touchpoints along the conversion path. Click-to-sale conversions more than doubled within 90 days. Cost-per-sale was cut by 50%.
Entrant Company
Gorilla Media
Video / Online Video - Viral
Country / Region
Denmark
Entrant Company
MRM//McCann Stockholm
Digital Marketing - Banner Campaign
Country / Region
Sweden
Entrant Company
Digital Marketing - Branding / CI
Country / Region
Hong Kong SAR
Entrant Company
Silver Agency
Video / Online Video - Professional Services (New)
Country / Region
United Kingdom